Founding partner program · open now

Your fans already pick the XI. Give them somewhere to do it.

Embed the crowd XI for your club on your forum or site, free. Fans predict, the widget builds a live consensus lineup, and your members get a reason to show up before every game. Your badge, your community, no cost, nothing to maintain.

Embed code · Liverpool
<iframe src="https://dugout.starting11.com/embed/club/liverpool"
        width="100%" height="520" frameborder="0"
        title="Crowd XI by Starting 11"></iframe>

Live widget. Pick your club, copy the code, and it's yours.

One embed. Every matchday.

The widget shows your club's crowd XI for the next fixture, the changes from the last lineup, and a prompt to build your own. It refreshes itself every game. You paste one line of code once and never touch it again.

  • Drops in anywhereA single iframe. Works on XenForo, Invision, phpBB, SMF, WordPress, or anything that takes HTML.
  • Carries your nameIt lives on your site, in your matchday thread or sidebar, as part of your community.
  • Zero upkeepNo plugin, no account admin, no weekly scoring by hand. It just runs.

The bit that makes it work

The crowd XI stays locked until a handful of your members have submitted their own pick. So the widget doesn't just sit there looking pretty. It nudges people to take part to see the result. More predictions, sharper crowd, more reason to come back. The engagement compounds instead of leaking away into a thread that scrolls off the front page by Sunday.

What you get

What you get as a partner

The deal is deliberately simple. No fees, no contracts, no catch.

The widget, free

Your club’s crowd XI, embeddable anywhere on your site, forever. No cost now or later.

A spot on our Partners page

A permanent listing and link on starting11.com’s official partners page. We send our traffic your way too.

Founding-partner status

Get in early and help shape what we build. First access to new features, a direct line to me, and your say on the roadmap.

How it works

Going live takes about ten minutes

Most of which is you deciding where to put it.

1

Say hello

Apply below and tell me your club and your site.

2

Grab the code

I send you the one-line embed for your club and switch your site on.

3

Paste it

Into your matchday thread, sidebar, or a fixed page.

4

That’s it

It updates itself every game. You’re listed as a partner.

<iframe src="https://dugout.starting11.com/embed/club/your-club"
        width="100%" height="520" frameborder="0"
        title="Crowd XI by Starting 11"></iframe>

Honest answers

Is it really free? What’s the catch?

Genuinely free. The deal is straightforward: you give the widget a home and your members’ predictions help build a better crowd XI across every club. That’s the trade. No fees, and we won’t slap ads or paywalls inside your embed.

Will it compete with my own match threads?

No, it feeds them. The widget gives people something to react to, then they go argue about it in your thread like always. It’s a spark, not a replacement.

We already run a prediction comp by hand.

Then you already know fans love this, and you know how much work the scoring is. The widget automates the lineup side of it. Happy to talk about how it sits alongside what you run.

What about a private league just for our members?

It’s on the roadmap. Founding partners get first dibs and a say in how it works. I won’t pretend it’s live today, because it isn’t yet.

Who’s behind this?

I run Starting 11, so you’ll deal with a real person, not a support queue. Apply below and you’ll hear back from me directly.

Apply

Want in?

We're taking on founding partners now, while being early still means something. Tell me your club and your site and I'll send the embed.

No fees, no contracts. I read every application personally.

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